The transformative power of the she-conomy

The transformative power of the she-conomy

And why it’s likely to be a profitable investment

The transformative power of the she-conomy

Have you ever heard about the she-conomy? If no, you are in the right place.

In both developed and developing markets around the world, the participation of women in the workforce is increasing, as well as their impact on the.

Globally, women control $20 trillion in annual consumer spending, a figure that will increase to nearly $30 trillion in the next five years. That number doesn’t just apply to women’s products, quite the opposite. Fifty per cent of men’s products are purchased by women. Women are certainly a significant consumer group.

What about their presence in workspace?

Although there’s still much to do to close the gender gap, recent data have shown that women-led companies are more capital-efficient.

So, as the she-conomy continues to grow, what will this mean for businesses and governments? It will mean designing and building products to tap into the purchasing power of women, improving political outcomes with more women in decision-making roles, balancing decision-making roles, balancing work and family commitments.

If you’d like to be a part of this great wave rising, you can. How? Simply by buying financial instruments that invest in the best companies in the sectors we have mentioned. In the book One Million for my Daughter the Italian trader Pietro Di Lorenzo shares his accumulation plan, which can take you to the million. As you’ll see he periodically buys the shares of the companies that are leading the way in this epochal change, which are likely to enjoy double-digit growth rates over the next few years. It is this unstoppable wave of change that will push you towards the million.